MAR for Horses
A complete, secure way to keep your horse’s information always with them.
Stronger horses. Stronger riders. Brighter tomorrows. One MAR subscription covers every horse you own.
All your horse’s records in one secure place.
Health, training, riding, breeding and more.
Give veterinarians, trainers and trusted caregivers permission to view or update records.
Works online or offline. Updates sync automatically when you’re back online.
Choose your plan and tags
Any discipline — show, trail, pleasure or breeding. Works for individuals or facilities. Add as many horses as you need.
Simple monthly pricing
Your subscription decides how many animals you can cover — it never decides how many tags you buy. Billed monthly. Cancel anytime.
MAR Horse QR ID Tag (optional) Buy exactly the number you want
- Durable, waterproof, mud-proof and long-lasting
- Round metal tag that hangs securely from the halter
- Generic MAR website QR, NFC and unique MAR ID number
- No horse name, owner name, phone or address printed
- Designed for active horses
- Helps get lost horses home safely
| Number of tags | Price each |
|---|---|
| 1 – 4 | $42.99 |
| 5 – 10 | $39.99 |
| 11 – 25 | $37.99 |
| 26+ | $34.99 |
A MAR physical tag requires an active Horses MAR subscription. You can subscribe without buying a tag, but a tag cannot be bought without the subscription — the subscription connects the tag’s printed MAR ID to MAR’s lost/found recovery service. For everyday recordkeeping you open MAR on your phone and enter the MAR ID; the tag QR/NFC is only for public lost/found recovery if your horse is found.
Every horse gets 3 printable QR codes
Emergency QR
For EMS, Fire and Police. Shows the animal types, counts, locations, safety and emergency contacts you approve — for your door, window, barn or gate.
Stall / Facility QR
Shares selected care information — feeding, medications, allergies, vet and instructions — with sitters, staff, family or trusted caregivers. Switch it on or off anytime.
Individual Horse QR
Each horse has its own QR linked to its complete living MAR record. People see only the information you choose to share.
You get all 3 printable QR codes with every record — even if you do not buy a physical tag. Print at home, laminate, and test with your phone.
How the MAR tag works Lost / found recovery
- A finder scans the QR code or taps NFC on the MAR tag and opens FOUND AN ANIMAL?
- They enter the MAR ID number printed on the tag and tap FIND ANIMAL.
- A valid lookup sends you an email alert right away, and they see the contact details you approved.
Just scanning the tag does not alert you or identify your animal — only a valid MAR ID entered on FOUND AN ANIMAL? does. MAR tags are not GPS trackers.
You work on records in MAR Not by scanning the tag
- Open MAR on your phone.
- Enter your horse’s MAR ID.
- Open the horse’s record.
- Update the information and tap SAVE — then enter the next MAR ID.
Extra peace of mind for horse & rider
If a horse and rider become separated, someone who finds the horse can scan the MAR tag, enter the number shown on the tag, and see the owner-approved recovery information to help contact you. Helpful during trail rides, travel, shows, emergencies and unexpected separation. The tag does not prevent accidents or track the horse.
What you can track & store
Structured fields made for horses — with dated history that is never overwritten.
- Photos and videos
- Registered name (if applicable)
- Breed, color, markings
- Date of birth / age
- Sex (M/F)
- Height and weight
- Registration numbers (AQHA, APHA, etc.)
- Passport, microchip, brand and tattoo
- Owner and contact information
- Veterinarians and farrier information
- Vaccinations and deworming
- Medications and supplements
- Dental records
- Coggins / EIA and health certificates
- Training progress
- Riding disciplines and notes
- Show records and achievements
- Breeding information
- Breeding dates and history
- Foaling information
- Pregnancy checks and due dates
- Stallion / mare records
- Frozen semen records
- Heat cycles / seasons
- Feed program and nutrition
- Turnout, pasture and stall information
- Body condition and weight logs
- Behavior and temperament
- Equipment and tack
- Travel records
- Documents (PDF, photos, contracts)
- Reminders and alerts
- Caregiver access and notes
See what your MAR horse record will look like
Open a sample horse record with example information. No account needed.
