MAR for Cows
A simple, secure way to keep your cow’s information always with them.
Real ranchers. Real data. Real results. Keep every cow’s health, breeding, weights and history organized — right from your phone in the field.
Keep all your herd records in one secure place.
Health, breeding, weights, vaccinations and more.
Give ranch hands, vets or trusted caregivers permission to view or update records.
Works online or offline. Updates sync automatically when you’re back online.
Choose your plan and tags
Includes the complete MAR record system and all 3 printable QR codes for each cow. Physical MAR tags are optional and purchased separately.
Cow subscription pricing (monthly)
Your subscription decides how many animals you can cover — it never decides how many tags you buy. Billed monthly. Cancel anytime.
MAR Cow Ear Tag (optional) Buy exactly the number you want
- Real livestock ear tag (punch-through)
- Durable, waterproof and mud-proof
- Strong NFC chip for fast scanning
- MAR logo, common MAR QR code and unique MAR ID number
- Black-only printing
- Built for real ranch conditions — placed through the cow's ear
| Number of tags | Price each |
|---|---|
| 1 – 50 | $12.99 |
| 51 – 250 | $11.99 |
| 251 – 500 | $10.99 |
| 501 – 1,000 | $9.99 |
| 1,001 – 1,999 | $8.99 |
| 2,000+ | $7.99 |
A MAR physical tag requires an active Cattle / Cows MAR subscription. You can subscribe without buying a tag, but a tag cannot be bought without the subscription — the subscription connects the tag’s printed MAR ID to MAR’s lost/found recovery service. For everyday recordkeeping you open MAR on your phone and enter the MAR ID; the tag QR/NFC is only for public lost/found recovery if your cow is found.
Every cow gets 3 printable QR codes
Emergency QR
For EMS, Fire and Police. Shows the animal types, counts, locations, safety and emergency contacts you approve — for your door, window, barn or gate.
Caregiver QR
Shares selected care information — feeding, medications, allergies, vet and instructions — with sitters, staff, family or trusted caregivers. Switch it on or off anytime.
Individual Cow QR
Each cow has its own QR linked to its complete living MAR record. People see only the information you choose to share.
You get all 3 printable QR codes with every record — even if you do not buy a physical tag. Print at home, laminate, and test with your phone.
How the MAR tag works Lost / found recovery
- A finder scans the QR code or taps NFC on the MAR tag and opens FOUND AN ANIMAL?
- They enter the MAR ID number printed on the tag and tap FIND ANIMAL.
- A valid lookup sends you an email alert right away, and they see the contact details you approved.
Just scanning the tag does not alert you or identify your animal — only a valid MAR ID entered on FOUND AN ANIMAL? does. MAR tags are not GPS trackers.
You work on records in MAR Not by scanning the tag
- Open MAR on your phone.
- Enter your cow’s MAR ID.
- Open the cow’s record.
- Update the information and tap SAVE — then enter the next MAR ID.
Built for ranch hands in the field
- Each tagged cow has a visible MAR ID right on the ear.
- Ranch hands open MAR on their phone, enter the MAR ID and update records in real time.
- Record treatments, vaccinations, breeding, weights, births and more — then go straight to the next MAR ID.
- No signal? Changes save on the phone as “Pending to Sync” and upload automatically later.
- No tag? You can still keep a complete MAR record — your hands just won’t have the MAR ID on the animal for quick identification.
- Have a big herd? Import it from Excel or CSV — existing farm IDs are kept.
FIND YOUR COW
Opening a MAR ID in your account never sends a found-animal alert.
What you can track & store
Structured fields made for cows — with dated history that is never overwritten.
- Photos and videos
- Farm / ranch ID and official IDs
- Breed or cross
- Sex / class
- Date of birth / age
- Herd / group
- Pasture / location
- Brand / tattoo
- Registry and pedigree
- Sire and dam
- Source herd
- Purchase or birth details
- Weights and body condition
- Vaccinations
- Treatments and withdrawal dates
- Medications
- Reproduction and calving
- Pregnancy checks
- AI and natural breeding
- Bull records (where applicable)
- Frozen semen
- EPD / genetics
- Dairy records (where applicable)
- Movement history
- Calf record creation
- Documents and test results
- Reminders
- Custom notes
See what your MAR cow record will look like
Open a sample cow record with example information. No account needed.
