MAR for Breeders
A complete record today. Healthier litters tomorrow.
MAR helps breeders keep organized, make informed decisions and give every dog the best possible start in life — from pedigree to puppy placement.
Keep every dog’s record in one secure place.
Health, breeding, weight, litters, vaccinations and more.
Give veterinarians, new owners and trusted caregivers permission to view or update records.
Works online or offline. Access securely from any device.
Choose your plan and tags
Includes complete recordkeeping and 3 printable QR codes per dog. Your subscription does not require tagging every dog.
Breeder subscription pricing
Your subscription decides how many animals you can cover — it never decides how many tags you buy. Billed monthly. Cancel anytime.
MAR Breeder Dog Tag (optional) Buy exactly the number you want
- Same tag design for all MAR dog tags
- MAR logo, QR code and NFC chip
- Unique MAR ID number
- Waterproof, mud-proof and rip-proof
- Durable, built for an active life
- Sturdy, rust-resistant ring included
| Number of tags | Price each |
|---|---|
| 1 – 10 | $12.99 |
| 11 – 20 | $11.99 |
| 21 – 40 | $10.99 |
| 41+ | Contact MAR |
| Number of tags | Price each |
|---|---|
| 1 – 10 | $14.99 |
| 11 – 20 | $13.99 |
| 21 – 40 | $12.99 |
| 41+ | Contact MAR |
A MAR physical tag requires an active Breeders MAR subscription. You can subscribe without buying a tag, but a tag cannot be bought without the subscription — the subscription connects the tag’s printed MAR ID to MAR’s lost/found recovery service. For everyday recordkeeping you open MAR on your phone and enter the MAR ID; the tag QR/NFC is only for public lost/found recovery if your dog is found.
Every dog gets 3 printable QR codes
Emergency QR
For EMS, Fire and Police. Shows the animal types, counts, locations, safety and emergency contacts you approve — for your door, window, barn or gate.
Caregiver QR
Shares selected care information — feeding, medications, allergies, vet and instructions — with sitters, staff, family or trusted caregivers. Switch it on or off anytime.
Individual Dog QR
Each dog has its own QR linked to its complete living MAR record. People see only the information you choose to share.
You get all 3 printable QR codes with every record — even if you do not buy a physical tag. Print at home, laminate, and test with your phone.
How the MAR tag works Lost / found recovery
- A finder scans the QR code or taps NFC on the MAR tag and opens FOUND AN ANIMAL?
- They enter the MAR ID number printed on the tag and tap FIND ANIMAL.
- A valid lookup sends you an email alert right away, and they see the contact details you approved.
Just scanning the tag does not alert you or identify your animal — only a valid MAR ID entered on FOUND AN ANIMAL? does. MAR tags are not GPS trackers.
You work on records in MAR Not by scanning the tag
- Open MAR on your phone.
- Enter your dog’s MAR ID.
- Open the dog’s record.
- Update the information and tap SAVE — then enter the next MAR ID.
What you can track & store
Structured fields made for dogs — with dated history that is never overwritten.
- Photos and videos
- Registered name (if applicable)
- Breed
- Date of birth / age
- Sex (M/F)
- Weight and body condition
- Microchip number (if applicable)
- Identification numbers
- Owner and contact information
- Vaccinations and deworming
- Medications and treatments
- Breeding information
- Heat cycles and pregnancy checks
- Due dates and whelping
- Litter information (birth, weight, etc.)
- Puppy records
- Pedigree / registration
- DNA testing (if applicable)
- Litter photos and milestones
- Behavior and temperament
- Training notes
- Show, packing or working history
- Equipment and tack
- Documents (PDF, photos, contracts)
- Puppy placement and new owners
- Reminders and calendars
- Custom notes
See what your MAR dog record will look like
Open a sample dog record with example information. No account needed.
